Published by ChinaMNC · Minxing
Shanghai Recruits "Financial Culture Promoters" for 2026 Short Video Campaign
Shanghai's financial office has launched a short video campaign to promote Chinese financial culture, inviting the public—including foreign founders—to become "Financial Culture Promoters." Participants can gain certification, training, and exclusive access to financial culture sites. Here's what foreign founders need to know about this opportunity to engage with Shanghai's financial community.
Shanghai Launches Financial Culture Promotion Campaign
The Shanghai Municipal Financial Office has announced the launch of the 2026 Chinese Financial Culture Season, featuring a short video collection and exhibition activity. As part of this initiative, the office is publicly recruiting "Financial Culture Promoters" from all sectors of society. The campaign aims to cultivate and promote financial culture with Chinese characteristics and innovate new ways of communicating financial culture. Foreign founders operating in China may find this a unique opportunity to engage with Shanghai's financial ecosystem and showcase their understanding of local financial culture.
Who Can Apply?
The recruitment is open to a wide range of participants. According to the source, eligible individuals include self-media bloggers, media editors and reporters, university students in relevant majors, financial system employees, industry experts and scholars, as well as creative enthusiasts from fields such as culture, tourism, and architecture. The only requirements are a love for the city of Shanghai and a passion for financial culture. Foreign founders who have established a presence in Shanghai and are interested in financial culture are welcome to apply, provided they meet these criteria.
Benefits for Participants
Selected participants will receive several benefits:
- Exclusive Certification: Opportunity to obtain the "2026 Financial Culture Promoter" certification.
- Expert Training: Participate in specialized practical training on short video topic planning, on-location shooting, and AI tool application.
- In-depth Experience: Join the "Chinese Financial Culture Open Week" to visit financial culture sites, explore historical stories and industry practices behind these sites, and obtain first-hand creative materials.
Core Tasks and Creative Directions
Participants are required to produce short videos closely centered on the theme of cultivating and practicing Chinese financial culture. The content can draw on resources from Shanghai's financial culture map sites, Shanghai's red financial history, or the practical implementation of Chinese financial culture in various units and positions. Creative directions include, but are not limited to:
- Focusing on the core essence of the "Five Do's and Five Don'ts" of Chinese financial culture, selecting a single item and interpreting it in combination with work scenarios and real stories.
- Recording cases of practicing Chinese financial culture in one's own unit or related positions.
- Creating content around perspectives such as serving the real economy, financial risk prevention and control, and enhancing urban soft power, demonstrating how Chinese financial culture empowers the construction of Shanghai as an international financial center.
Works must be truthful, objective, positive, and combine knowledge, interest, and appeal. Stiff, templated, or promotional-style presentations should be avoided.
Publication and Dissemination
Works should be submitted through the H5 special page. After content review and approval by the organizers, they can be published on personal social media platforms. When publishing, participants must uniformly add the campaign-specific hashtag #大家心中的金融文化# (Financial Culture in Everyone's Heart).
Activity Timeline
- October 30: Offline creative empowerment training.
- November 2–6: "Chinese Financial Culture Open Week."
- Before November 27: Call for works (upload works before this date).
- Mid-December: Selected outstanding works will be exhibited.
How to Participate
Scan the QR code or click "Read Original Article" to enter the H5 page, click "Financial Culture Promoter Recruitment" to enter the registration page, complete personal information, and after approval, upload works. Participants should carefully read the activity rules when registering and uploading works.
Why This Matters for Foreign Founders
For foreign founders operating in China, participating in this campaign can be a valuable way to deepen understanding of Shanghai's financial culture and connect with local financial professionals and creatives. It also offers a platform to showcase your company's integration into the local financial ecosystem. However, note that the campaign is conducted in Chinese and requires familiarity with local financial culture concepts. Foreign founders may consider collaborating with local team members or partners to participate effectively.
This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.
Foreign founders can contact ChinaMNC on WhatsApp / WeChat at +86 153 1898 8535 for help registering and operating a company in China.